Very great logical conclusion drawn with very small small true life examples.
It is a book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing. Once you see how systematic certain mistakes are--how we repeat them again and again--I think you will begin to learn how to avoid some of them.
I must say that the reader will definitely agree with the experiments and conclusion drawn by Dan in the book.Some of them are so hard wired in to our minds that we rarely even think about about these decision.The rationality of decision given by him in the book also made me think that seriously even after having so powerful brain to think almost everyone has the same thought process and decision making ability.
There are lot of real life questions which are covered in the books like For example, if given the following options for a honeymoon - Paris (with free breakfast), Rome (with free breakfast), and Rome (no breakfast included), most people would probably choose Rome with the free breakfast. The rationale is that it is easier to compare the two options for Rome than it is to compare Paris and Rome. Then he also talks about the decoy effect which is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. This effect is the "secret agent" in many decisions. In the example with the honeymoon options, Rome without free breakfast is the decoy. (It makes Rome with breakfast look superior to Rome without breakfast. Comparing Rome and Paris is difficult, so the easy comparison of Rome makes it more likely to choose Rome over Paris.) It makes Paris look inferior when compared to Rome with the free breakfast. Relativity helps people make decisions but it can also make them miserable. People compare their lives to those of others, leading to jealousy and envy.
There are so many other interesting questions that he explores in the book So in all its a very good read to spend time a nice weekend.where you can build some rational thought process also.it will definitely make you think about your decisions.